Print Materials and Direct Mail Marketing
Annual Reports
Annual reports are one of the most important ways to connect with and impress crucial stakeholders. They set the tone for your brand and work, and most importantly, present clear and engaging information about your company’s activities and financial performance. I work closely with staff and organizational leaders to get a clear sense of the organization’s accomplishments and ongoing activities, and then get to work writing. Once a draft is finalized, I collaborate with graphic designers to create visually appealing and easy to read reports.
Acquisition Mailings: Letter
While it’s critical to maintain existing donors and supporters, it’s just as important to acquire new ones. I use data to identify high performing lists to exchange, and write targeted letters that effectively introduce brands and generate interest.
Acquisition Mailings: Self-Mailer
Some lists perform better with highly visual mailings. I work with graphic designers to create self-mailer acquisitions that make organizations stand out.
Membership Mailings
One of your best performing lists is your mailing list. I create time sensitive mailings that speak to pertinent issues for members. An effective appeal is user centric, urgent, and draws a clear connection between membership and the ability to effectively respond to issues of importance, all with a personal tone.
Brochures
A well organized brochure is the perfect introduction to your brand. Done well, they capture the attention of potential new supporters, provide detailed but easy to read summaries, and are versatile. I write language for brochures and informational packets, and collaborate with graphic designers to bring words to life.